Understanding and relating to the customer has become a strategic differentiator, and the CRM "Customer Relationship Management" has emerged as the right tool. By integrating technology, strategy and customer focus, CRM enables smarter decisions, strengthens relationships e boosts sustainable growth of digital business.
With a focus on bringing a new cycle of growth to its e-commerce, Uappi held another edition of the Uappi 360, a exclusive dinner for 50 selected namesincluding brands such as: Penalty, Lacoste, Torra and Hypera Pharma.
The lectures were essential for the event to take place, including the following topics:
- CRM is not just about registration: The evolution of CRM from database to strategic hub.
- Personalization is scaling. No more looking like a robot! How CRM enables relevant experiences and intelligent automation.
- CRM is not a team, it's a culture. How to disseminate the customer vision throughout the operation.
We also had a special PagBank, a complete digital financial services solution, official sponsor of the event, which brought the theme Data that sells. Some of the points covered were how payment data enriches the CRM database, the impact of the checkout on the journey and the relationship, and chow to use this information for new activations and strategies.
In Uappi, e-commerce platform with tailor-made technology and proximityyou'll find solutions for your business model, strategies and high performance to take your e-commerce to maximum results!