With a focus on accelerating the transition to the AI First era, Uappi has just taken an important step and announced the hiring of Rafael Bertolli, former Product Director at VTEX and former CTO of Pipeline Capital, as new Innovation Director.
Find out a little more about Bertolli:
With almost two decades of experience dedicated to building technology for digital retail, Rafael Bertolli brings together the best of both worlds: strategic vision e technical execution. Bertolli has worked on more than 200 customization and platform integration projects at Yamí, where he has acted as an agnostic partner throughout the ecosystem.
With the mission of leading the transition to an era "IA First" by 2030, Rafael also takes charge of an Innovation LAB, an experimentation and co-creation action that will take place during the E-commerce Brazil 2025 Forum.
At the head of the new Innovation LAB, Bertolli is betting on artificial intelligence as an engine for personalization, efficiency and growth. The lab promises accelerate the development of customized and conversational experiencesreduce the project launch cycle by up to 50% and increase conversion rates by up to 20%.