A House of Fences (Insul Arames e Telas) a company based in Cachoeira do Sul/RS, specializing in screens, fences and fencing systems, was facing a challenge common to many growing industries and e-commerces: manual processes, operational failures and technological barriers that prevented the scalable growth of online sales.
Operating nationwide, the company felt the need to digitally transform its operation in order to better serve its customers and keep up with the growing demand in the sector. The turning point came with migração para a plataforma de e-commerce Uappi, a strategic move which revolutionized its operation and led to a 330% growth in turnover.
The challenges before migration
Before adopting Uappi, Casa das Cercas faced a series of technical and operational obstacles:
- manual and error-prone processes, especially when reconciling orders;
- lack of integration with the ERP, which caused rework and compromised the efficiency of the operation;
- a plastered front-end, with low SEO performance and limited conversion capacity;
- difficulty in scaling up digital operation safely and stably.
These factors hindered not only the online store's performance, but also the customer experience and strategic decision-making.
The solution with Uappi
The partnership with Uappi began with the migration of the virtual store to the platform, focused from the outset on high-performance technology, automation and scalability. The main advances implemented include:
Complete integration with the company's ERP: guaranteeing synchronization of stock, orders and invoicing in real time.
Development of a customized front-end: focus on performance, usability and conversion.
In-depth technical and strategic SEO optimizations: responsible for significantly increasing the store's organic visibility.
Application of conversion triggers to improve store performance.
With this robust digital ecosystem, Casa das Cercas' operations are now running smoothly, automatically and with a total focus on results.
The results: significant growth in a short space of time
The transformation didn't take long to generate results. Already in first 30 days after the migration, Casa das Cercas saw a 90% increase in conversion rateThis was a leap that demonstrated the alignment between technology and strategy.
With the consolidation of the new digital environment, the numbers have continued to rise:
- +115% growth in conversion
- +160% in the volume of transactions
- +330% increase in overall e-commerce turnover
These results demonstrate not only Uappi's potential as a platform, but also the strength of a well-structured, data-driven and customer-focused operation.
Uappi's differentials in the project
The success of the Casa das Cercas project is the direct result of a set of differentials offered by Uappi. A starting with end-to-end automation, which from from order finalization to delivery to the customer, the entire process was automated. This has reduced errors, increased efficiency and opened up space for more agile operations.
The platform was also built on performance and indexing best practices, resulting in more qualified traffic and recurring conversions. The ongoing consultative and strategic support of the Uappi team was also important for Casa das Cercas' results.
