The challenge was great and involved structuring a secure, scalable online donation operation that could withstand a high volume of accesses. That's where Uappi came in, an intelligent e-commerce platform with over 18 years' experience in technology and performance.

The challenge: to mobilize a nation, digitally

The campaign was born with a clear objective: to engage the Fiel Torcida to help pay off Arena Corinthians' debt of around R$ 710 million. The proposal was simple in concept, but challenging in execution: create an online environment that allows any fan to make a donation via Pix, safely, quickly and transparently.

With high traffic expectations and wide visibility in the media and social networks, the campaign required more than just a functional website, it was necessary to build a robust digital operation, with a total focus on the user experience and security against fraud.

The solution: Uappi technology to scale purpose

Uappi was the platform chosen to get the project off the ground and quickly turn it into reality. To do this, he mobilized a dedicated team of more than 10 professionals e more than 1,500 hours of development to create the structure of the project. The result: a fully customized donation site, with optimized performance, payment integration via Pix, and responsive layout.

The technology was applied for a purpose and the platform delivered:

• a personalized donation page with a simple and intuitive flow;
• secure integration with payment methods, focusing on the use of Pix for agility and traceability;
• layers of protection against fraud, especially in the face of the emergence of fake websites that have tried to siphon off donations;
• virtual queue system, guaranteeing stability even during access peaks with tens of thousands of simultaneous users;
• structured conversion funnel, guiding the fan from intention to the end of the donation smoothly.

In addition, Uappi actively participated in the strategic planning, helping the campaign's operational team to map out a clear, emotional and reliable user journey that would convert hits into real contributions.

Results: historic engagement and millions raised

The response from the fans was immediate. On the first day of the campaign, the website received an impressive volume of simultaneous hits. The numbers speak for themselves:

• +10 million of reals transferred and +230 thousand transactions generated;
• +120 transactions per minute, i.e. 2 transactions per second;
• +2 million simultaneous accesses in the first 10 minutes of the campaign.

Less than two months into the campaign, fundraising has exceeded the R$ 38 millionThis was a historic achievement, driven by technology that managed to keep the operation stable, transparent and safe throughout the journey.

Uappi's differentials in the project

The success of the operation was driven by fundamental pillars delivered by Uappi:

• agility in project delivery to deliver a robust solution on time;
• scalability of the platform, guaranteeing a good experience even at times of high traffic;
• continuous technical and strategic support, monitoring and adjusting everything in real time;
• personalization of the user experience: the environment was designed to excite, engage and convert, with a focus on the identity of the fans and the trust of the process.

Check out the full project here!

The ideal technology platform for your business

The case of the Doe Arena Corinthians project shows how technology and purpose can go hand in hand. With an open mind to the evolution of big business, Uappi played an essential role in delivering a high-level project with security, scale and customization.

A Uappi is a smart e-commerce platform that has solutions designed for your business model. In addition to a team that understands technology and expertise in online sales to take your brand even further!

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