Scaling a digital operation requires more than a good product, it requires technology prepared to keep pace with growth. It was with this focus that Disinchá, nativa digital brand a reference in natural teas and supplements, decided to migrate its online store to Uappi. The result? A real transformation in performance, with significant increase in salesat conversion and number of requests.
The challenge: to scale with agility without sacrificing experience. With a portfolio that combines health, well-being and high recurrence of consumption, the Desinchá needed a platform to accompany its growth and digital maturity. The previous operation had already demonstrated technical and flexibility limits, bottlenecks that became even more evident during promotional dates, traffic peaks and campaign launches.
The search was clear: Scale your e-commerce operation with a robust platform, flexible and focused on conversion.
The solution: Uappi technology for performance
The migration of the virtual store to the Uappi platform was strategic, with a focus on usability and performance, he offered:
- implementation of strategic functionalities;
- storefront customization for special campaigns;
- cashback for loyalty;
- upsell in the cart and checkout to increase the average ticket;
- SEO optimization with advanced product registration.
With Uappi's support, the transition was carried out quickly and safely, guaranteeing continuity of operation and a leap in quality for the end user.
Features that drove growth
Several strategies were activated with the new platform and the results were not long in coming. Among the highlights are:
Storefront customization: Uappi allowed Desinchá to quickly adapt its layout and communication for seasonal campaigns and special dates (such as Black Friday, Mother's Day or new product launches), maintaining visual consistency and optimizing the consumer journey.
Cashback and loyalty: the cashback feature helped retain customers and drive repurchases, generating a continuous relationship cycle with the most loyal consumer base.
Upsell in the cart and checkout: activation of additional offers at the key moment of purchase, increasing the average ticket and reinforcing the added value of each order.
SEO: With native features for optimized product registration (friendly URLs, structured fields and loading speed), the store began to perform better organically, attracting more qualified traffic without relying exclusively on paid media.
Expressive results: growth in numbers
The performance of Desinchá's new online store has exceeded all expectations. After migrating to Uappi, the brand recorded:
- +27% in conversion ratedoubling the efficiency of turning visitors into customers;
- +80% growth in online saleswith consistent acceleration in results;
- +62% in the total number of requestsThis shows the scalability of the operation and the public's adherence to the new shopping experience.
These figures not only reflect technical improvements, but show the direct impact that a performance-oriented platform can have on the commercial success of a digital brand.
