A Vitabe Groupfounded in 2017 by Nivaldo Junior, was born with the brand New Hair Caps, which offers vitamins against hair loss. In the first few months, turnover was around R$ 20,000 a month, until, in the fourth month, the brand made R$ 180,000 in just 24 hours.
From there, the group expanded, creating nine other online stores focused on health, beauty and well-being: New White, Sono Caps, 100peso, Uplips, Alobela, Viva Beauty, Glamup, and Renova Be, the latter specializing in multivitamins.
However old e-commerce platform limited the team's digital marketing activities. The search for a more flexible and efficient solution led to the adoption of the Uappi platform, which enabled greater autonomy and results for the group.
The Uappi platform as a solution
A migration to Uappi covered all 9 of the group's online storesbringing robust centralization and automation to a single platform. Main functionalities used:
- centralization of management: products, prices, stocks and promotional campaigns controlled from a single panel;
- order bump: displays additional offers during the purchase journey, increasing the average ticket;
- freight advice: encourages consumers to reach the minimum value for free shipping with notifications throughout their browsing;
- seasonal and payment discounts: possible to configure, testing alternatives to improve ROI.
The migration to the Uappi platform represented a watershed in Vitabe's digital performance. With centralization of operations and strategic use of the platform's functionalitiesThe group recorded a significant 70% growth in turnover in the first year of use.
This leap was largely driven by the optimization of the user experience and greater agility in the execution of promotional campaigns, which were now structured with more intelligence and flexibility.
In addition, the gain in operational efficiency and data visibility has facilitated faster and more assertive decision-making, directly contributing to the group's accelerated growth in e-commerce.
Uappi's differentials for Vitabe's success
Some factors highlight the success of this partnership. A centralization and marketing automation allowed Vitabe to operate promotions and content quickly, efficiently and centrally.
A agility and scalability were important for setting up the multiple stores, as well as supporting the group's rapid growth. O ongoing support was important to show Uappi beyond technology, including strategic service that drove real results.
