{"id":1857,"date":"2025-06-10T10:35:18","date_gmt":"2025-06-10T13:35:18","guid":{"rendered":"https:\/\/uappi.com.br\/?post_type=artigo&#038;p=1857"},"modified":"2026-03-23T16:42:26","modified_gmt":"2026-03-23T19:42:26","slug":"uappi-360-um-novo-ciclo-de-crescimento-para-seu-e-commerce","status":"publish","type":"artigo","link":"https:\/\/uappi.com.br\/en\/artigo\/uappi-360-um-novo-ciclo-de-crescimento-para-seu-e-commerce\/","title":{"rendered":"Uappi 360: a new growth cycle for your e-commerce"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Understanding and relating to the customer has become a strategic differentiator, and the <\/span><b>CRM<\/b><span style=\"font-weight: 400;\"> \"Customer Relationship Management\" has emerged as the right tool. By integrating technology, strategy and customer focus, CRM <\/span><b>enables smarter decisions<\/b><span style=\"font-weight: 400;\">, <\/span><b>strengthens relationships<\/b><span style=\"font-weight: 400;\"> e <\/span><b>boosts sustainable growth <\/b><span style=\"font-weight: 400;\">of digital business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a focus on bringing a new cycle of growth to its e-commerce, Uappi held another edition of the <\/span><b>Uappi 360<\/b><span style=\"font-weight: 400;\">, a <\/span><b>exclusive dinner for 50 selected names<\/b>including brands such as:<b> Penalty, Lacoste, Torra and Hypera Pharma.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The lectures were essential for the event to take place, including the following topics<\/span>:<\/p>\n<ul>\n<li aria-level=\"1\"><b>CRM is not just about registration: <\/b>The evolution of CRM from database to strategic hub.<\/li>\n<li aria-level=\"1\"><b>Personalization is scaling. No more looking like a robot! <\/b>How CRM enables relevant experiences and intelligent automation.<\/li>\n<li aria-level=\"1\"><b>CRM is not a team, it's a culture. <\/b>How to disseminate the customer vision throughout the operation.<\/li>\n<\/ul>\n<p>We also had <span style=\"font-weight: 400;\">a special <\/span><b>PagBank<\/b><span style=\"font-weight: 400;\">, a complete digital financial services solution, official sponsor of the event, which brought the theme <\/span><b>Data that sells. Some of the points covered were <\/b>how payment data enriches the CRM database, <span style=\"font-weight: 400;\">the impact of the checkout on the journey and the relationship, and c<\/span>how to use this information for new activations and strategies.<\/p>\n<p><a href=\"https:\/\/www.instagram.com\/p\/DKiGMKHvj_u\/\">Check out a summary here!<\/a><\/p>\n<p><span style=\"font-weight: 400;\">In <\/span><b>Uappi<\/b><span style=\"font-weight: 400;\">, <\/span><b>e-commerce platform with tailor-made technology and proximity<\/b><span style=\"font-weight: 400;\">you'll find solutions for your business model, strategies and high performance to take your e-commerce to maximum results!<\/span><\/p>","protected":false},"featured_media":2561,"template":"","meta":{"_acf_changed":false},"class_list":["post-1857","artigo","type-artigo","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Uappi 360: um novo ciclo de crescimento para seu e-commerce | Uappi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uappi.com.br\/en\/artigo\/uappi-360-um-novo-ciclo-de-crescimento-para-seu-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Uappi 360: um novo ciclo de crescimento para seu e-commerce | Uappi\" \/>\n<meta property=\"og:description\" content=\"Entender e se relacionar com o cliente tornou-se um diferencial estrat\u00e9gico, e o CRM &#8220;Gest\u00e3o de Relacionamento com o Cliente&#8221;, surge como a ferramenta certa. Ao integrar tecnologia, estrat\u00e9gia e foco no cliente, o CRM viabiliza decis\u00f5es mais inteligentes, fortalece relacionamentos e potencializa o crescimento sustent\u00e1vel dos neg\u00f3cios no digital. 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