{"id":1910,"date":"2025-07-17T15:30:23","date_gmt":"2025-07-17T18:30:23","guid":{"rendered":"https:\/\/uappi.com.br\/?post_type=artigo&p=1910"},"modified":"2025-07-17T15:33:20","modified_gmt":"2025-07-17T18:33:20","slug":"uappi-eleva-o-padrao-da-inovacao-no-e-commerce","status":"publish","type":"artigo","link":"https:\/\/uappi.com.br\/en\/artigo\/uappi-eleva-o-padrao-da-inovacao-no-e-commerce\/","title":{"rendered":"Uappi raises the bar for innovation in e-commerce!"},"content":{"rendered":"

With a focus on accelerating the transition to the AI First era, Uappi has just taken an important step and announced the hiring of <\/span>Rafael Bertolli<\/b>, <\/span>former Product Director at VTEX and former CTO of Pipeline Capital, as <\/span>new Innovation Director<\/b>.<\/span><\/p>\n

Find out a little more about Bertolli:<\/b><\/p>\n

With almost two decades of experience dedicated to building technology for digital retail, Rafael Bertolli brings together the best of both worlds: <\/span>strategic vision<\/b> e <\/span>technical execution. <\/b>Bertolli has worked on more than 200 customization and platform integration projects at Yam\u00ed, where he has acted as an agnostic partner throughout the ecosystem.<\/span><\/p>\n

With the mission of leading the transition to an era <\/span>\"IA First\"<\/b> by 2030, <\/span>Rafael also takes charge of an Innovation LAB<\/b>, an experimentation and co-creation action that will take place during the E-commerce Brazil 2025 Forum.<\/span><\/p>\n

At the head of the new Innovation LAB, Bertolli is betting on artificial intelligence as an engine for personalization, efficiency and growth. The lab promises <\/span>accelerate the development of customized and conversational experiences<\/b>reduce the project launch cycle by up to 50% and <\/span>increase conversion rates by up to 20%<\/b>.<\/span><\/p>\n

Read more here!<\/a><\/strong><\/p>","protected":false},"featured_media":1892,"template":"","meta":{"_acf_changed":false},"class_list":["post-1910","artigo","type-artigo","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nUappi eleva o padr\u00e3o da inova\u00e7\u00e3o no e-commerce! | Uappi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uappi.com.br\/en\/artigo\/uappi-eleva-o-padrao-da-inovacao-no-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Uappi eleva o padr\u00e3o da inova\u00e7\u00e3o no e-commerce! | Uappi\" \/>\n<meta property=\"og:description\" content=\"Com foco em acelerar transi\u00e7\u00e3o \u00e0 era IA First, a Uappi acaba de dar um passo importante e anuncia a contrata\u00e7\u00e3o de Rafael Bertolli, ex-diretor de Produto na VTEX e ex-CTO da Pipeline Capital, como novo Diretor de Inova\u00e7\u00e3o. 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