{"id":2321,"date":"2025-12-16T15:49:23","date_gmt":"2025-12-16T18:49:23","guid":{"rendered":"https:\/\/uappi.com.br\/?post_type=case&#038;p=2321"},"modified":"2026-03-23T16:34:31","modified_gmt":"2026-03-23T19:34:31","slug":"estrategia-multicanal-da-daikin","status":"publish","type":"case","link":"https:\/\/uappi.com.br\/en\/case\/estrategia-multicanal-da-daikin\/","title":{"rendered":"Como a Daikin alcan\u00e7ou 152% de crescimento com uma estrat\u00e9gia multicanal inteligente"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A Daikin \u00e9 l\u00edder global em solu\u00e7\u00f5es de climatiza\u00e7\u00e3o, com presen\u00e7a consolidada em mais de 150 pa\u00edses e uma rede robusta de distribuidores e parceiros comerciais no Brasil. Mas enfrentava uma quest\u00e3o estrat\u00e9gica complexa: <\/span><b>como vender diretamente ao consumidor sem comprometer a rela\u00e7\u00e3o com sua rede de distribuidores?<\/b><\/p>","protected":false},"featured_media":2555,"template":"","meta":{"_acf_changed":false},"class_list":["post-2321","case","type-case","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como a Daikin alcan\u00e7ou 152% de crescimento com estrat\u00e9gia multicanal<\/title>\n<meta name=\"description\" content=\"Case Daikin: veja como integrar B2B, B2C e marketplace sem conflito de canais e gerar resultados expressivos com estrat\u00e9gia multicanal certa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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