{"id":1910,"date":"2025-07-17T15:30:23","date_gmt":"2025-07-17T18:30:23","guid":{"rendered":"https:\/\/uappi.com.br\/?post_type=artigo&#038;p=1910"},"modified":"2025-07-17T15:33:20","modified_gmt":"2025-07-17T18:33:20","slug":"uappi-eleva-o-padrao-da-inovacao-no-e-commerce","status":"publish","type":"artigo","link":"https:\/\/uappi.com.br\/it\/artigo\/uappi-eleva-o-padrao-da-inovacao-no-e-commerce\/","title":{"rendered":"Uappi alza l'asticella dell'innovazione nell'e-commerce!"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Con l'obiettivo di accelerare la transizione verso l'era dell'AI First, Uappi ha appena compiuto un passo importante e ha annunciato l'assunzione di <\/span><b>Rafael Bertolli<\/b><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">ex direttore di prodotto di VTEX ed ex CTO di Pipeline Capital, come <\/span><b>nuovo Direttore Innovazione<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Per saperne di pi\u00f9 su Bertolli:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Con quasi due decenni di esperienza dedicati alla creazione di tecnologie per la vendita al dettaglio digitale, Rafael Bertolli combina il meglio di entrambi i mondi: <\/span><b>visione strategica<\/b><span style=\"font-weight: 400;\"> e <\/span><b>esecuzione tecnica. <\/b><span style=\"font-weight: 400;\">Bertolli ha lavorato a pi\u00f9 di 200 progetti di personalizzazione e integrazione di piattaforme presso Yam\u00ed, dove ha agito come partner agnostico in tutto l'ecosistema.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con la missione di guidare la transizione verso un'era <\/span><b>\"Prima l'AI\"<\/b><span style=\"font-weight: 400;\"> entro il 2030, <\/span><b>Rafael \u00e8 anche responsabile di un laboratorio di innovazione<\/b><span style=\"font-weight: 400;\">, un'iniziativa di sperimentazione e co-creazione che si svolger\u00e0 durante il Forum E-commerce Brasile 2025.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A capo del nuovo Innovation LAB, Bertolli scommette sull'intelligenza artificiale come motore di personalizzazione, efficienza e crescita. Il laboratorio promette <\/span><b>accelerare lo sviluppo di esperienze personalizzate e conversazionali<\/b><span style=\"font-weight: 400;\">ridurre il ciclo di lancio del progetto fino a 50% e <\/span><b>aumentare i tassi di conversione fino a 20%<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><strong><a href=\"https:\/\/starten.tech\/2025\/07\/11\/uappi-anuncia-novo-diretor-de-inovacao-e-inaugura-lab-para-acelerar-transicao-a-era-ia-first\/\">Per saperne di pi\u00f9, leggi qui!<\/a><\/strong><\/p>","protected":false},"featured_media":1892,"template":"","meta":{"_acf_changed":false},"class_list":["post-1910","artigo","type-artigo","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Uappi eleva o padr\u00e3o da inova\u00e7\u00e3o no e-commerce! | Uappi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uappi.com.br\/it\/artigo\/uappi-eleva-o-padrao-da-inovacao-no-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Uappi eleva o padr\u00e3o da inova\u00e7\u00e3o no e-commerce! | Uappi\" \/>\n<meta property=\"og:description\" content=\"Com foco em acelerar transi\u00e7\u00e3o \u00e0 era IA First, a Uappi acaba de dar um passo importante e anuncia a contrata\u00e7\u00e3o de Rafael Bertolli, ex-diretor de Produto na VTEX e ex-CTO da Pipeline Capital, como novo Diretor de Inova\u00e7\u00e3o. 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