{"id":1910,"date":"2025-07-17T15:30:23","date_gmt":"2025-07-17T18:30:23","guid":{"rendered":"https:\/\/uappi.com.br\/?post_type=artigo&#038;p=1910"},"modified":"2025-07-17T15:33:20","modified_gmt":"2025-07-17T18:33:20","slug":"uappi-eleva-o-padrao-da-inovacao-no-e-commerce","status":"publish","type":"artigo","link":"https:\/\/uappi.com.br\/pt\/artigo\/uappi-eleva-o-padrao-da-inovacao-no-e-commerce\/","title":{"rendered":"Uappi eleva o padr\u00e3o da inova\u00e7\u00e3o no e-commerce!"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Com foco em acelerar transi\u00e7\u00e3o \u00e0 era IA First, a Uappi acaba de dar um passo importante e anuncia a contrata\u00e7\u00e3o de <\/span><b>Rafael Bertolli<\/b><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">ex-diretor de Produto na VTEX e ex-CTO da Pipeline Capital, como <\/span><b>novo Diretor de Inova\u00e7\u00e3o<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Conhe\u00e7a um pouco mais sobre o Bertolli:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Com quase duas d\u00e9cadas de experi\u00eancia dedicados \u00e0 constru\u00e7\u00e3o de tecnologia para o varejo digital, Rafael Bertolli une o melhor de dois mundos: <\/span><b>vis\u00e3o estrat\u00e9gica<\/b><span style=\"font-weight: 400;\"> e <\/span><b>execu\u00e7\u00e3o t\u00e9cnica. <\/b><span style=\"font-weight: 400;\">Bertolli soma mais de 200 projetos de customiza\u00e7\u00e3o e integra\u00e7\u00e3o de plataformas na Yam\u00ed, onde atuou como um parceiro agn\u00f3stico em todo o ecossistema.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Com a miss\u00e3o de liderar a transi\u00e7\u00e3o para uma era <\/span><b>&#8220;IA\u202fFirst&#8221;<\/b><span style=\"font-weight: 400;\"> at\u00e9 2030, <\/span><b>Rafael assume tamb\u00e9m o comando de um LAB de Inova\u00e7\u00e3o<\/b><span style=\"font-weight: 400;\">, uma a\u00e7\u00e3o de experimenta\u00e7\u00e3o e cocria\u00e7\u00e3o que ocorrer\u00e1 durante o F\u00f3rum E-commerce Brasil 2025.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c0 frente do novo LAB de Inova\u00e7\u00e3o, Bertolli aposta na intelig\u00eancia artificial como motor de personaliza\u00e7\u00e3o, efici\u00eancia e crescimento. O laborat\u00f3rio promete <\/span><b>acelerar o desenvolvimento de experi\u00eancias customizadas e conversacionais<\/b><span style=\"font-weight: 400;\">, reduzir o ciclo de lan\u00e7amento de projetos em at\u00e9 50% e <\/span><b>elevar as taxas de convers\u00e3o em at\u00e9 20%<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><strong><a href=\"https:\/\/starten.tech\/2025\/07\/11\/uappi-anuncia-novo-diretor-de-inovacao-e-inaugura-lab-para-acelerar-transicao-a-era-ia-first\/\">Leia mais aqui!<\/a><\/strong><\/p>","protected":false},"featured_media":1892,"template":"","meta":{"_acf_changed":false},"class_list":["post-1910","artigo","type-artigo","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Uappi eleva o padr\u00e3o da inova\u00e7\u00e3o no e-commerce! | Uappi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uappi.com.br\/pt\/artigo\/uappi-eleva-o-padrao-da-inovacao-no-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Uappi eleva o padr\u00e3o da inova\u00e7\u00e3o no e-commerce! | Uappi\" \/>\n<meta property=\"og:description\" content=\"Com foco em acelerar transi\u00e7\u00e3o \u00e0 era IA First, a Uappi acaba de dar um passo importante e anuncia a contrata\u00e7\u00e3o de Rafael Bertolli, ex-diretor de Produto na VTEX e ex-CTO da Pipeline Capital, como novo Diretor de Inova\u00e7\u00e3o. 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